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Entertainment connects people and it enhances consumer engagement. Ventures in the Entertainment fund focus on delivering a relevant role in a consumer’s life. BST Entertainment invest in properties that deliver relevance in a consumer’s life via dance, fashion, cinema, events and music. It turns these properties into profitable business models on a stand-alone basis. And as always, these properties are cross-fertilized with our other BST companies, such as BST Brands, and BST Tech House.