Sprizzo is a women's best alternative for beer, hence its slogan, "sparkling, bright and lady like". It's a refreshing mixdrink with alcohol. The challenge for Sprizzo lay in a successful relaunch of the brand in the Netherlands after its integration in the Flugel Nederland portfolio. BST Brands gave Sprizzo a boost by determining a brand guide in which it rolled out a strategy regarding the brand's positioning, values and target groups. During Sprizzo's relaunch, BST Brands critically identified gaps between objectives and reality, in order to make Sprizzo's relaunch a real success.