'OnsOranje' is THE supporters' community for fans of 'Oranje', the Dutch national soccer team. OnsOranje is initiated by the KNVB, HFM and BST Brands. Fans can become a member to enrich their 'Oranje' experiences. The digital platform offers fans the latest news and updates, prioritized access to events, discounted products and exclusive experiences. It's seamlessly integrated within KNVB's existing infrastructure and enhances the website's unique consumer experience through various technologies. BST Brands developed the strategy, concept, sponsoring, activation and business model for OnsOranje.