Heineken.nl is an entertainment platform enabling the engagement and activation of Heineken's customer base by offering access to unique advantages, services and experiences within the fields of leisure, music and sports. Heineken.nl users and members are offered unique content and deals – adhering tot the BST Brands principle of offering the consumer Privilege, Priority & Discount (Voorrecht, Voorrang & Voordeel). BST developed the concept, strategy, commercial idea and business model for Heineken.nl.