A-brand party shot “Flugel” is spreading its wings internationally after establshing a loyal consumer fan base in The Netherlands. Many club-goers already take part in Flugel's ‘drinking ritual’, which has propelled Flugel's growth in recent years. Flugel aspires to build on this local succes by expanding to other European countries. To fulfill this ambition, Flugel has partnered with BST Company, with BST Brands developing brands activation and marketing strategy and, together with BST Beverages, taking case of country selection, finding distribution partners and appointment of local service providers.