Pier Baarsma
Founding partner & CEO BST Company Holding responsible for overall strategy, vision, and cross-fertilization between all funds. Pier is a visionary that can execute. A rare combination. He has more than 17 years of international experience working with companies such as Philip Morris and Coca-Cola, where he served as managing director. He is an expert on branding, developing concepts, seeing opportunity where no one else does, and marketing. His insight and advice is sought by some of Netherlands' leading companies such as Heineken, McDonalds, ID&T, and Pon. Pier's extensive international network, commanding presence and depth of knowledge continues to benefit our participations.












